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Experiences

Professional Summary

Seasoned and multicultural marketer with proven skills in branding, marketing and forecasting, knowledge of P&L management, new market development and agile project management. Well-versed in creative collaboration with cross functions and leaders to reach design, process and resource optimization. Proficient in monitoring trends and capitalizing on emerging opportunities. Offering 5+ years of experience planning, leading and improving talent efficiency. A strategic leader in developing processes, coaching cross function communications and talent mentorship in disruptive multinational companies. Proven records of driving organizational improvements and profitability through leveraging enhanced workforce engagement. Focused on motivating staff and working with diverse personality types by promoting a safe and transparent environment to drive commitment and results.

 

I enjoy working closely with my teams in not only delivering quality results but also growing our collective passion both for work and life. After all, the day where the data of human Impacts will soon prove to amaze us all.​

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 Content Strategy & Production    Storyboarding   Data Visualization 

 Campaign Management    Brand Strategy 
 Agile Project Management    Events & Activation    Talent Management  

 Creative Internal Marketing   Corporate Communication 

Skills

Work Experience

2018 - Current

Community Manager, WeWork

  • Led WeWork Shenzhen (South China) market opening; project managed across Logistics, Operations, Marketing, Sales, PA, Construction, IT, and JV partners in revenue realization within 8 months.

  • Road-mapped and overseeing growth strategies pertaining to partnership PR, co-branded events, building P&L, and talent recruitment and mentorship (10+ team members).

  • Oversaw 10-person team with effective morale-building strategies, cutting-edge training and motivational coaching on best practices, standards and targets.

  • Elevated quality control standards with proactive building and hospitality inspections focused on maximizing operational excellence and experience delivery.

  • Built strategic partnerships with local tech associations, media outlets, real-estate agencies, and governments in gaining market presence.

  • Effectively controlled expansion budget; maximized resources through influencing external communities in collective contributions.

  • Structured high level client tours, presentations, and delivered public speeches for fund leaders, enterprise clients, local governments, associations, and financial institutions.

  • Internal Enterprise Business Unit community liaison, supporting PxWe programming for keynote clients such as Walmart, Amazon, Shopify, Folli Follie, and real-estate developers.

2013-2017

Brand & Business Development Leader, Energy Focus

  • Successfully opened a new sector in Education, collaborating with The Center for Green Schools under the USGBC umbrella, generating $250,000 revenue in 3 months.

  • Led the New York Port Authority account, successfully test fitted areas of The Oculus, remained competitive in the The World Trade Center lighting retrofit bid ($20M USD).

  • Championed lobbying efforts with District 51 House Representative (Hawaii) Chris Lee in the Ka Hei bid, a Hawaii State wide public-school facility upgrade grant.

  • Oversaw 6-person marketing team, promoting continuous improvement with R&D and Product Team, enhancing processes and reducing costs as head of a highly efficient group.

  • Strategized and road-mapped the company’s complete rebranding pre-IPO. As a result, increased website traffic by an average of 200% each month using inbound marketing techniques.

  • Built, implemented and deployed creative social campaigns to facilitate smooth launch of the Education sector.

  • Developed short-term and long-term objectives for trade show, campaign, paid partnership for the US, and partial South America market whilst participated in industry organizations to gather competitive and industry intelligence in aid of post IPO growth.

Projects & Publications

Branding

Events

  • New York Energy Week - Co-organizer (2017)

  • AMPM Pre-Opening Party - Bar Concept and Event Design (2019)

Publications

Video Production

Education

2012-2013

University of Surrey, UK

MSc International Marketing Management

2008-2012

McMaster University, Canada

BA Economics

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